They index different literature
Google Scholar crawls the open web for anything resembling scholarly output: journal articles, conference papers, preprints, theses, technical reports, working papers and book chapters. Its coverage is the broadest of the three and the least curated.
Scopus and Web of Science are curated. Each has selection criteria, an editorial board deciding what enters, and a review process that can discontinue titles. A citation only counts if it appears in a source the database covers.
So a paper cited in a preprint, a thesis and a technical report has three citations in Scholar and possibly zero in Web of Science. Neither number is wrong. They answer different questions — "who has referenced this anywhere" versus "who has referenced it in curated literature".
Google Scholar usually returns the highest count because it indexes the most, including preprints and theses. Curated databases count less on purpose.
The other sources of divergence
Coverage windows. Web of Science coverage of a given journal may begin in a particular year, and citations in earlier volumes simply are not counted. This affects older work disproportionately.
Document matching. Databases sometimes fail to link a citation to the cited paper — a mangled reference, a missing DOI, a variant title. Those citations exist but attach to nothing.
Profile fragmentation. If your own author record is split across two identifiers, an author-level total will undercount even when each individual paper is counted correctly. This is the most fixable cause and worth ruling out first.
Which to quote
Use whichever your field treats as authoritative — commonly Scopus or Web of Science in the sciences and engineering, with Scholar as broader supporting context. Some disciplines, particularly parts of the humanities and computer science, are better represented in Scholar.
Whatever you choose, name it and date it: "42 citations (Scopus, retrieved 12 August 2026)". A bare number invites the question of where it came from, and an unattributed figure that cannot be reproduced does more harm than a smaller attributed one.
Do not mix sources to assemble a flattering picture — quoting a Scholar citation count next to a Scopus h-index is not comparing like with like, and a reader who checks will notice.